Executive Producer

Bringing to life the retail launch and consumer journey of the Nike ADAPT BB, Nike's first self - lacing shoe, designed for Basketball.  our Design/Production Team turned the entire 1st floor of Nike NYC into an immersive environment to experience the product. From the ultra - rare prototypes inspired by Back to the Future displayed in custom made displays, the try - on Lab, Nike App Demo/Member Sign Up, Basketball Trialing Experience, "The Brain", consumer takeaway, this experience was a fully designed and fabricated experience. our team created every detail  from the digital content to the timing of the nodes on the server racks and every nut and bolt in between.