Executive Producer
immersive, sensory experience that transports visitors to the high desert region of Smith Rock, oregon; the inspiration for the Holiday 2020 ACG Collection. Topographic forms resembling the iconic rock formations of the area, the scent of sagebrush and juniper, and panoramic digital content captured on location are just a few of the environmental elements that bring an unexpected, outdoor experience to House of Innovation NYC. Upon entry, the consumer is invited to shop and tour the initiative through an interactive A/R experience.